Things took off quickly. Our coffee was soon being poured in cafés all across London. Before long, that little scooter was swapped for a van, and the whole family got involved. Nina (Chireh’s wife) took on the books, Rubin (his son) dove headfirst into roasting, and Arian (Rubin’s brother) became a driving force in shaping the business into what it is today. As we grew, so did our team, and we’ve been lucky to share our passion with incredible apprentices and colleagues who continue to bring fresh energy and ideas into everything we do.

We weren’t just learning the ropes; we were falling in love with the process. Countless batches, lots of burnt beans, and one unforgettable journey later, we figured out what mattered most: roasting everything fresh to order, putting our name behind every bag, and never compromising on quality.

This is more than just coffee for us. It’s our craft, our purpose, and our dream. We get to do what we love every day, and we don’t take that for granted. We care deeply about what we create and who we create it for: our community, our customers, our extended coffee family.

In April 2025, we faced a challenge we never saw coming. A fire destroyed our roastery, and with it, everything we’d built over two decades. It was a heartbreaking moment, but the love and support we received from our community was overwhelming. It reminded us why we do this. With your encouragement, we rebuilt and came back stronger, more inspired, and more grateful than ever.

Today, we’re proud to roast award-winning blends from our home in Kent, one fresh batch at a time. Our story has even been featured on ITV and BBC News, but the real honour is being part of your everyday moments: that first cup in the morning, the chat over coffee with a friend, the comfort in every sip.

We’re living our dream, and it’s all thanks to you.

From our family to yours, thank you for being part of the journey.