For more than two decades, Hormozi Coffee has been roasting with passion, precision, and purpose. Since 2000, our family run roastery in Kent has been committed to quality, integrity, and community. Coffee has always been our craft, and we have poured our hearts into every batch we roast. With over a decade of roasting expertise, we thought we had weathered the ups and downs of running a small family business. But nothing could have prepared us for the tragedy that struck in April 2025.

A devastating fire tore through our roastery, destroying everything we had built. In a single night, two decades of hard work, memories, and dreams were reduced to ashes. It was the greatest challenge we have faced since we began our journey. Yet even in loss, we found something new. Fire, as unforgiving as it is, also has the power to renew, to reshape, and to inspire. From that moment of devastation, an idea began to smoulder.

Our master roaster Rubin turned to the flames themselves for inspiration. In the months that followed, he worked tirelessly, roasting, blending, tasting, and refining to capture our story in a cup. The result is Trial by Fire, a limited edition coffee that speaks louder than words ever could.

This blend carries the warmth of spice, the sweetness of smooth caramel, and a rich, toasty finish that lingers like embers. It is in many ways our version of a comeback song, a melody of resilience, strength, and hope for tomorrow. Fire tested us, judged us with its unforgiving eye, but we came through stronger, more determined, and more inspired than ever.

Trial by Fire is more than just a blend — it’s a tribute to everyone who stood by us, supported us, and reminded us why we do what we do. This coffee is our story in liquid form, a reminder that even from ashes, something beautiful can rise. Perfect as a bold espresso or a balanced flat white, it shines best when brewed with a Moka pot, AeroPress, or Ninja Luxe, delivering a rich and expressive cup every time.

Find the blend in our shop and share in the journey.